 |
|
|
|
 |
|
||
 |
 |
 |
|
 |
|
||
The phrase “The customer is always right,” originally coined by Londoner Harry Gordon Selfridge in 1909, is typically used to convince customers that they will get good service and to convince employees to give customers good service.
In today’s marketplace, we have moved from a ‘service’ economy to an ‘experience’ economy. Sophisticated consumers not only demand services and products that are of the highest quality; they also want positive, emotionally satisfying experiences. Real estate brokerages that learn how to add emotional value to their investors’ experiences will leave their competition behind.
Today’s guest, Glenn Phillips, a sales, business and marketing coach and Active Rain blogger, will look at emotional value and the importance of establishing oneself in the role of “trusted advisor” rather than salesperson. We will offer ways to create mutually qualifying business relationships, including the value of listening and conducting ‘homework’ as means to success.
Click the Show Notes button above for more topic details.
(PDF format).
