Customer retention provides the competitive advantage necessary to survive in any market, especially today’s tough business climate. With competition for customer acquisition and retention becoming ever more apparent, the customers, who have greatest strategic value to a company, are prime candidates for retention efforts.
On today’s show our guests – Nate Hanks, CCIM, CEO and Owner, RealSource; Bob Turner, Owner, Southern Properties, LLC, and Mindy Williams, President, RentandRetain.com, will explore proven practical ways to hold on to your valuable customer base, win repeat business and maximize assets. Guests will share a number of examples from real case studies to bring the process to life. Bottom line: It costs significantly more time and money acquiring new customers than keeping and earning the trust of current clients. This show will help ensure that the focus is not only on retention of customers but on the retention of share of wallet as well.
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